cASE STUDY:

DIGITAL advertising displays for bp

BP, a global energy company, sought to enhance its in-store marketing and customer engagement efforts by incorporating cutting-edge digital display technology into its retail spaces. Display Innovations, a leading provider of innovative display solutions, embarked on a successful project with BP’s design agency to produce and deliver small format Digital Video Cards integrated into branded Counter Display Units (CDUs) and Freestanding Digital Displays. This case study highlights the collaboration, challenges, and outcomes of this project.

Project Scope:

Display Innovations was tasked with two primary objectives:

Custom CDU Integration: Design and produce CDUs featuring small format Digital Video Cards that seamlessly integrated with the BP brand.

Freestanding Digital Displays: Develop and deliver a range of BP-branded freestanding digital displays for placement in various BP retail locations.

Challenges:

Customization: Creating CDUs that matched BP's brand identity while housing LCD screens required meticulous design and engineering to ensure a cohesive look and feel.

Technical Integration: Ensuring that the digital screens in both the CDUs and freestanding displays functioned flawlessly and could be easily updated with dynamic content.

Logistics: Coordinating production, shipping, and distribution across multiple BP locations, in UK and European airports, presented logistical complexities.

Process:

Design and Development: Display Innovations worked closely with BP's design agency to create CDUs and freestanding displays that featured BP's branding elements and seamlessly integrated LCD screens. Prototypes were developed and refined based on feedback.

Technology Integration: Robust LCD screens were chosen for their durability and image quality. Display Innovations implemented a built-in media player to facilitate content updates.

Manufacturing: The CDUs and freestanding displays were manufactured to exact specifications. Rigorous quality control processes ensured that each unit met the highest standards.

Shipping and Installation: Display Innovations managed the global logistics, delivering units to BP locations and providing on-site installation support when necessary.

Results:

Enhanced Customer Experience: BP's retail spaces became more engaging and informative with the introduction of digital displays, enhancing the overall customer experience.

Increased Sales: The eye-catching displays and dynamic content effectively promoted BP products, resulting in increased sales and brand loyalty.

Streamlined Content Management: BP marketing teams could easily update content across all displays, ensuring consistency in messaging and promotions.

Global Reach: Display Innovations successfully deployed CDUs and freestanding displays across BP's network of retail locations, demonstrating its ability to handle large-scale projects.

Conclusion:

The collaboration between Display Innovations and BP’s design agency resulted in the successful integration of small format Digital Video Cards into branded CDUs and freestanding displays. This project not only enhanced the in-store customer experience but also contributed to increased sales and brand visibility for BP. Display Innovations' expertise in design, technology integration, and logistics played a pivotal role in the project's success, showcasing their commitment to delivering innovative display solutions.