cASE STUDY:

digital counter display units for intel

Display Innovations, a pioneer in display solutions, produced custom-designed 10” digital displays with open frames to be integrated into Counter Display Units (CDUs). These innovative CDUs were strategically deployed across numerous retail stores, showcasing Intel's products in an engaging and visually compelling manner. This case study outlines the key aspects of this project, including objectives, implementation, results, and the benefits achieved.

Objectives:

Custom Screen Design: Develop tailor-made frameless 10” screens with an open frame chassis to be easily integrated into Intel’s CDUs.

Enhanced Product Visibility: Create eye-catching in-store displays that draw attention to Intel's products, highlighting their features and benefits.

Consistent Brand Experience: Ensure a consistent and captivating brand experience across various retail locations.

Implementation:

Collaboration: Display Innovations closely collaborated with Intel's POS manufacturers to understand the specific design and functionality requirements.

Custom Screen Design: Display Innovations crafted bespoke CDUs that seamlessly integrated small format LCD digital screens, aligning with Intel's brand aesthetics.

Production and Deployment: Manufactured the custom LCD screens, which were seamlessly integrated into the CDUs and deployed in Intel's selected retail stores.

Technical Support: Provided comprehensive on-site technical support to swiftly address any display or content-related issues.

Results:

Exceptional Visual Appeal: The custom-designed LCD screens significantly enhanced the visual appeal of Intel's in-store displays, attracting customers.

Increased Sales: Intel reported a noticeable increase in the sales of products featured in the custom CDUs, confirming the displays' influence on purchasing decisions.

Positive Retail Feedback: Retail partners expressed satisfaction with the CDUs, noting improved customer engagement and sales performance.

Brand Consistency: The custom CDUs ensured a consistent and premium brand experience across diverse retail locations, reinforcing Intel's brand identity.

Benefits:

Sales Growth: The project contributed directly to Intel's revenue growth by boosting product sales.

Enhanced Customer Experience: Shoppers benefited from displays that provided valuable product information and enhanced the overall shopping experience.

Brand Reinforcement: Intel's brand presence was strengthened as the captivating displays effectively communicated the company's commitment to innovation.

Conclusion:

The custom CDUs with small format LCD screens was an undeniable success. It not only elevated Intel's brand presence but also drove significant sales growth, improved the customer experience, and provided actionable data insights. This case study serves as a testament to the power of custom-designed in-store displays in enhancing brand visibility and sales performance and sets a benchmark for future collaborations between technology companies and display solution providers.