cASE STUDY:

digital LED screen for a BILLBOARD IN LEICESTER SQUARE

This case study delves into Display Innovations' comprehensive process of producing, delivering, installing, maintaining, and relocating a stunning digital LED screen for a billboard in London's renowned Leicester Square, showcased to 250,000 visitors per day. Display Innovations, a leader in digital signage solutions, undertook this project to capitalize on the prime advertising potential of this iconic location.

Production:

Display Innovations initiated the project by engaging with a dedicated team of engineers and designers to produce a custom LED billboard. This process involved:

a. In-depth consultations with the client to understand their vision and objectives.
b. Designing a bespoke LED display and mounting system, selecting top-quality LED panels, and supplying 6mm pitch weather-resistant LED cabinets to ensure durability.
c. Incorporating cutting-edge technology for optimal brightness, clarity, and content flexibility.
d. Rigorous quality control to ensure the highest standards were met.

Delivery:

Once the LED billboard was ready for deployment, the logistics and delivery phase commenced. Display Innovations efficiently managed the delivery process by:

a. Obtaining the necessary permits and approvals from local authorities to install the billboard in Leicester Square.
b. Coordinating with transportation companies to ensure the safe and timely delivery of LED panels and support structures.
c. Strategically scheduling delivery to minimize disruption to the surrounding area.

Installation:

Installation was a complex and critical phase of the project. Display Innovations executed a meticulous installation process, leveraging a team of skilled technicians and engineers who:

a. Pre-planned RAMS to ensure all health and safety measures were considered. b. Carefully assembled and mounted the digital LED screen to create a billboard at a chosen location within Leicester Square.
c. Ensured proper wiring and connectivity for both power and data to enable seamless content playback.
d. Conducted exhaustive testing to guarantee functionality and resilience.
e. Strictly adhered to safety protocols and minimized public inconvenience during installation.

Maintenance:

Display Innovations implemented a robust maintenance strategy to guarantee the billboard's long-term performance. This included:

a. Continuous monitoring to detect and address any technical issues promptly.
b. Routine inspections and minor repairs to uphold optimal visual quality.
c. Regular software updates and content management to keep the display engaging and up-to-date.
d. A responsive customer support system for immediate issue resolution.

The LED billboard was in-situ for 9 months and Display Innovations arranged to de-rig the billboard and re-installed it the same day at another location, also in Leicester Square for a further 9 months.

Outcome:

Display Innovations' LED billboard in Leicester Square became a prominent landmark and a highly effective advertising platform. It featured a wide array of dynamic content, attracting a diverse audience and providing valuable exposure to our client's advertisers. This project exemplifies the successful integration of advanced technology with strategic location-based marketing.

Conclusion:

The production, delivery, installation, and maintenance of the LED billboard in Leicester Square exemplifies Display Innovations' expertise in providing comprehensive digital signage solutions. This case study underscores the importance of meticulous planning, execution, and ongoing support in achieving a successful and impactful digital signage project.