cASE STUDY:

7”, 10” and 15” DIGITAL DISPLAYS FOR fitbit POS DISPLAYS

Fitbit, a renowned fitness technology company, sought to revamp its in-store marketing strategy by creating visually appealing Counter Display Units (CDUs). These CDUs aimed to showcase their latest fitness trackers, smartwatches, and accessories while educating customers about their features and benefits. Display Innovations, a leading provider of cutting-edge display solutions, successfully supplied a range of 7”, 10” and 15” LCD digital screens with slim metal frames to enhance in-store marketing and customer engagement through the integration into CDUs. This case study details the process, challenges, and outcomes of this project.

The Solution:

Display Innovations, known for its expertise in custom display solutions, designed and produced small format LCD digital screens with metal frames tailored to Fitbit's requirements. These screens were seamlessly integrated into Fitbit's CDUs. The key components of the project included:

Custom Screen Design: Display Innovations created LCD screens with vibrant colour displays and high resolution.

Content Integration: Fitbit provided engaging content, including product videos, animations, and interactive demonstrations, which were optimized for the LCD screens.

Hardware Integration: Display Innovations ensured that the LCD screens seamlessly integrated into the CDUs, allowing for easy installation and maintenance.

Software Development: Custom software was developed to ensure the content was dynamic and could be updated remotely, allowing for flexibility in marketing campaigns.

Challenges Faced:

During the project, Display Innovations encountered several challenges:

Compatibility: Ensuring that the LCD screens were compatible with Fitbit's existing CDUs and branding guidelines.

Content Synchronization: Developing a system that allowed for content updates across multiple CDUs in various retail locations.

Durability: Ensuring the LCD screens could withstand the wear and tear of in-store environments.

Results and Benefits:

The collaboration with Display Innovations resulted in significant benefits:

Enhanced Customer Engagement: The interactive LCD screens provided customers with engaging product information, leading to increased interest and sales.

Brand Visibility: Fitbit's products were prominently displayed and attracted more attention in retail stores.

Remote Content Management: Fitbit could update content and promotional material across all CDUs simultaneously, allowing for dynamic marketing campaigns.

Sales Boost: Fitbit reported an increase in sales, with customers more informed about their products' features and benefits.

Conclusion:

Display Innovations' expertise in LCD screen integration and customization successfully met Fitbit's in-store marketing needs. The project resulted in improved customer engagement, brand visibility, and ultimately, increased sales. This collaboration demonstrates the effectiveness of innovative display solutions in enhancing in-store marketing strategies. Display Innovations looks forward to further partnerships to continue delivering cutting-edge display solutions.