cASE STUDY:

e-paper displays for electrolux

Electrolux is a global leader in household appliances, with a strong presence in retail stores worldwide. They sought a unique solution to attract and engage customers while showcasing their range of appliances. Display Innovations, a leading provider of innovative display solutions, collaborated with Electrolux to create and deliver eye-catching battery-powered animated e-Paper displays. These displays were seamlessly integrated into Counter Display Units (CDUs) to enhance the in-store shopping experience for Electrolux's customers. This case study highlights the successful partnership and the impact of these displays in retail stores.

Challenges:

Attention-Grabbing Displays: Electrolux needed displays that could stand out in a crowded retail environment, capturing the attention of passersby.

Battery-Powered: To minimize installation complexity, the displays had to be battery-powered, reducing the need for extensive wiring and for ease of installation.

Animated Content: Electrolux aimed to convey the versatility and features of their appliances through dynamic animations on the displays.

Integration into CDUs: The displays had to seamlessly fit into existing CDUs used in retail stores, ensuring a cohesive look.

Solution:

Display Innovations designed, produced, and delivered custom e-Paper displays with the following features:

High-Resolution E-Paper: The displays utilized high-resolution e-Paper technology, ensuring excellent visibility and legibility even in brightly lit environments.

Battery Efficiency: To meet the battery-powered requirement, Display Innovations incorporated energy-efficient components, allowing the displays to operate for extended periods without frequent battery changes.

Dynamic Animations: Custom software was developed to create captivating animated content that showcased Electrolux appliances' features and benefits.

CDU Integration: The displays were designed to seamlessly integrate into the custom CDUs, ensuring a unified and professional look in retail stores.

Results:

The deployment of Display Innovations' battery-powered animated E-Paper displays had a significant impact on Electrolux's retail strategy:

Increased Foot Traffic: The eye-catching displays drew more customers into Electrolux's retail spaces, increasing foot traffic and potential sales.

Engagement: Shoppers were captivated by the dynamic animations, leading to longer in-store dwell times and improved product understanding.

Sales Boost: The displays effectively showcased the features and benefits of Electrolux appliances, contributing to a noticeable increase in sales.

Positive Brand Perception: Electrolux's commitment to innovation and customer engagement was highlighted, enhancing their brand image.

Conclusion:

Display Innovations' collaboration with Electrolux in producing battery-powered animated e-Paper displays integrated into CDUs proved to be a highly successful venture. The displays not only attracted and engaged customers but also translated into increased sales, a stronger brand presence for Electrolux in retail stores, and showcased Electrolux appliances' features and benefits. This partnership serves as a testament to the power of innovative display solutions in enhancing the retail experience.