cASE STUDY:

ultra-wide stretched digital displays for iqos

Philip Morris is a renowned global tobacco and smoke-free product manufacturer. Their IQOS product, a heat-not-burn tobacco alternative, required striking and dynamic displays to capture the attention of travelers and shoppers at various points of sale.

Display Innovations is a leading provider of cutting-edge display solutions known for its innovation and customizability. This case study outlines the successful production and delivery of ultra-wide stretched digital displays to support Philip Morris' IQOS product marketing campaigns at airports and retail outlets globally. These displays featured built-in Android and Wi-Fi capabilities, along with 4G SIM card input for remote content updates through the provided Android CMS.

Project Scope:

Display Innovations was tasked with creating custom-sized shelf-edge and header displays tailored to specific dimensions to maximize visibility and engagement. These displays needed to showcase IQOS products effectively, with the added capability of remote content management through an Android-based CMS.

Key Features of Display Innovations' Solution:

Ultra-Wide Stretched Displays: Display Innovations designed and produced ultra-wide stretched displays to provide a visually captivating experience. These displays seamlessly integrated into the retail and airport environments, ensuring IQOS products were prominently featured.

Custom Sizing: Each display was customized to meet the specific dimensions and requirements of the airport and retail locations. This ensured a perfect fit and maximized the use of available shelf and header space.

Built-In Android and Wi-Fi: The displays were equipped with Android operating systems and Wi-Fi connectivity, enabling real-time content updates. This feature allowed for dynamic content changes to adapt to promotional campaigns and announcements swiftly.

4G SIM Card Input: The inclusion of 4G SIM card inputs allowed for remote content management even in locations with limited WIFI access. This feature ensured uninterrupted and up-to-date display content.

Pre-Installed Android CMS: The Android CMS was pre-installed on each display, simplifying the content management process. Philip Morris could easily control and update content remotely, ensuring consistency and relevance across all displays.

Implementation and Results:

Display Innovations efficiently delivered the custom displays which were deployed at various airports and retail outlets worldwide. The implementation phase was smooth, with minimal disruptions to the client's operations.

The results were remarkable:

Increased Visibility: IQOS products became highly visible and attracted more attention from travelers and shoppers due to the displays' unique design and captivating content.

Real-Time Updates: Philip Morris could update promotions, pricing, and product information remotely, ensuring that the displays remained current and aligned with marketing strategies.

Positive Customer Engagement: Shoppers and travelers were more engaged with the IQOS displays, leading to increased interest and, subsequently, sales.

Conclusion:

Display Innovations' production and delivery of Ultra-wide Stretched Digital Displays with integrated Android, WIFI, and 4G capabilities provided an effective solution for Philip Morris' IQOS marketing needs. The displays not only met the custom sizing requirements but also enabled remote content management, enhancing customer engagement and boosting sales. This case study highlights Display Innovations' commitment to innovative display solutions and its ability to deliver results that meet and exceed client expectations.