cASE STUDY:

CUSTOMISED DIGITAL DISPLAYS for inface media roll-out

Inface Media is a media advertising company specializing in leveraging digital signage for brand promotion. They sought to expand their reach by placing custom LCD digital screens with branded metal frames in targeted retail locations, allowing brands to engage with their target audience effectively.

Display Innovations, a leading provider of customised digital displays, partnered with Inface Media to design, manufacture, and distribute a range of bespoke digital advertising displays for deployment in various retail outlets across the United States. The objective was to create an efficient platform for Inface Media to sell advertising space to relevant brands in locations such as beauty salons, hairdressers, doctor's surgeries, and dentists. This case study delves into the key aspects of this successful collaboration.

Project Details:

Display Innovations supplied a range of digital screens with branded metal frames tailored to Inface Media's requirements. The key features of this project included:

Customized Digital Displays: Display Innovations provided 15.6", 21.5", and 32" LCD screens, each with bespoke frames prominently featuring the Inface Media branding. These screens were selected to suit different retail environments and audience viewing distances.

Built-in Windows OS: The displays were equipped with built-in Windows operating systems, enabling the installation of a Content Management System (CMS). This feature allowed Inface Media to remotely update content and efficiently manage advertisements across all displays, ensuring real-time relevance.

Custom Floor Stands: Display Innovations also supplied tailor-made floor stands for the LCD displays. These stands were designed for easy positioning and repositioning within retail spaces, ensuring optimal visibility for advertising content.

Challenges and Solutions:

Throughout the project, several challenges were addressed:

Diverse Retail Environments: The challenge of adapting displays to diverse retail environments was met by offering various screen sizes, ensuring that each location received the most suitable solution.

Remote Content Management: Display Innovations' integration of a CMS into the displays allowed Inface Media to overcome the logistical challenge of updating and managing content across multiple locations.

Positioning Flexibility: Custom floor stands provided a flexible solution for positioning displays within different retail settings, ensuring maximum visibility and impact.

Results:

The collaboration between Display Innovations and Inface Media yielded impressive results:

Increased Advertising Revenue: Inface Media successfully sold advertising space on these displays to appropriate brands, resulting in a substantial increase in advertising revenue.

Enhanced Brand Visibility: The custom frames featuring Inface Media branding ensured that the displays themselves became a marketing tool, raising brand visibility and recognition.

Streamlined Content Management: The integrated CMS allowed for efficient content updates and management, making it easier for Inface Media to deliver timely and relevant advertising campaigns.

Conclusion:

Display Innovations' partnership with Inface Media exemplifies a successful collaboration in creating custom screens with branded metal frames for targeted advertising in diverse retail locations. By supplying screens of varying sizes, integrating Windows OS, and providing custom floor stands, Display Innovations facilitated Inface Media's goal of effectively selling advertising space to appropriate brands. This project not only increased advertising revenue but also enhanced Inface Media's brand visibility and streamlined content management processes.

This case study showcases the ability of Display Innovations to deliver tailored solutions that meet the unique needs of clients in the digital signage industry, ultimately contributing to their success in engaging their target audience and generating revenue through advertising.