cASE STUDY:

digital LED CUBES for THE O2 WINDOW DISPLAY

Display Innovations proudly produced a dynamic and immersive visual experience for the grand opening of the new O2 store at Westfield, Stratford. Our team designed and installed five state-of-the-art, 5-sided LED cubes, which served as the centrepiece of the store’s window display, capturing attention and creating a lasting impression on visitors.

Project Specifications:

Client: O2 Store

Location: Westfield, Stratford

Project: Grand Opening Installation

Product Delivered: Five 5-Sided LED Cubes

Innovative Design and Placement:

The LED cubes were strategically positioned to maximize visual impact and draw foot traffic to the store. Some cubes were placed directly on the floor, while others were creatively stacked at angles to create a sense of depth and movement. A standout element of the installation was a uniquely customized cube featuring SpongeBob graphics. This cube was designed by the design agency to reveal only two of its vibrant faces, adding a playful and unexpected twist to the display.

Dynamic and Captivating Content:

Each cube showcased captivating digital content, either tailored to individual faces or seamlessly spanning across multiple surfaces for a stunning, immersive effect. The flexibility of the 5-sided LED design allowed for dynamic storytelling, ensuring that the visual experience remained engaging and memorable for customers. The content was carefully curated to align with O2’s brand messaging and create a sense of excitement around the store’s launch.

Outstanding Feedback and Impact:

The innovative installation received exceptional feedback from both O2 and visitors to the store. The LED cubes not only captured the attention of passersby but also created a visually striking focal point that set the O2 store apart. The display’s ability to combine creativity, technology, and brand messaging delivered a powerful and lasting impression, reinforcing O2’s position as a leader in innovation.

Conclusion:

Display Innovations is proud to have delivered a cutting-edge, bespoke solution that exceeded client expectations. By combining innovative design, strategic placement, and captivating content, we helped O2 create a memorable grand opening experience that resonated with customers and showcased the power of dynamic visual displays.